Posted in Product

Product Kata

A scientific, systematic way to build better products inspired by ‘The Four Steps to the Improvement Kata’ from Toyota Kata Practice Guide by Mike Rother


Product Kata Overview

Slide1

Product Kata at two levels: Company and Product. For the Product level the example relates to the imaginary case study in the book of an online course company where teachers upload course content and students pay to access them.

Product Kata Walkthrough

1) Understand the direction

Overview

Create or establish the direction metrics

  • Ensure they aren’t vanity metrics and that when they increase/ decrease it actually means something
  • See the metrics page for more on creating good metrics
company

Example: To double revenue growth

Product

Example: To increase course content

2) Analyse the Current State

overview
  • Where do you stand in relation to your vision?
  • Reflect the current state of outcomes
  • Collect a baseline for your Product Metrics
company

Example: Current revenue growth is 15% Year on Year (YoY)

product

Example: Publish course rate is 25% and second course is 10%

3) Set the Next Goal

overview

Name outcomes that you need to achieve to make progress toward the direction. They can be learning outcomes.

company

Example: Retain existing users

product

Example: Learn what the problems are with users creating the courses

4) Experiment Toward the Target Condition

Experiment with the following techniques to systematically reach the goal:

Problem exploration
  • Understand the problem; what are we trying to solve?
  • Validating the problem
  • See more in User Interviews
Solution exploration
Solution optimization

References

  1. Escaping the Build Trap by Melissa Perri

Explore more


Metrics

Which direction

Prioritising

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s