Problem Statement Formats

Existing product problem statement elements (1, pg 25)

• The current goals of the product or system 
• The problem the business wants addressed (i.e. where the goals aren’t being met) 
• An explicit request for improvement that doesn’t dictate a specific solution 

[Our service/ product] is intended to achieve [these goals].
We have observed that the product/ service isn't meeting [these goals] which is causing [this adverse effect] to our business. 
How might we improve [service/ product] so that our customer are more successful based on [these measurable criteria]?

Template (1, pg 26) 

New product problem statement elements (1, pg 27) 

• The current state of the market
• The opportunity the business wants to exploit  (i.e. where the current solutions are failing)
• A strategic vision for a product or service to address the market gap

The current state of the [domain] has focused primarily on [customer segments, pain points, etc] 
Our product/ service will address this gap by [vision/ strategy] 
Our initial focus will be [this segment]

Template (1, pg 27)

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References

1. Lean UX by Jeff Gothelf