Existing product problem statement elements (1, page 25)
The current goals of the product or system
The problem the business wants addressed (i.e. where the goals aren’t being met)
An explicit request for improvement that doesn’t dictate a specific solution
[Our service/ product] is intended to achieve [these goals].
We have observed that the product/ service isn't meeting [these goals] which is causing [this adverse effect] to our business.
How might we improve [service/ product] so that our customer are more successful based on [these measurable criteria]?
Template (1, page 26)
New product problem statement elements (1, page 27)
The current state of the market
The opportunity the business wants to exploit (i.e. where the current solutions are failing)
A strategic vision for a product or service to address the market gap
The current state of the [domain] has focused primarily on [customer segments, pain points, etc]
Our product/ service will address this gap by [vision/ strategy]
Our initial focus will be [this segment]Template (1, page 27)